Videogames & Persuasion: Effectiveness, Power and Decay

When: Tuesday, 2013-Apr-23, 11h30-12h00
Where: FCUL-DI, room C6.3.38
Presenter: Luís Duarte

Videogames and persuasive technology are two intimately connected topics. Engaging players with compelling storylines, presenting inspiring musical scores or photo-realistic graphics and providing the player with an endless stream of unlockables are but a few of the strategies designers adopt to motivate their players. In this talk I will discuss some of the unexplored topics of this research field. In particular, the effectiveness of different persuasive strategies the motivational power of some techniques and the decay factor inherent to persuasion will be subject to debate.

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